Companies face a range of challenges on the path to success. Startups often wrestle to find the right product-market fit, business model, pricing strategy, or whole product solution on their journey to disrupt markets and create success. Meanwhile, more established companies often need to reinvent their business models or embrace digital platforms to address challengers new to the scene. Whatever your marketing and business strategy challenge, Polarian Partners will help guide you to success.
Startup Accelerator℠ - In the world of startups, finding the right product-market fit or a tweak to the business model can spell the difference between success and failure. Polarian Partners’ Startup Accelerator℠ guides startups through this common challenge, and get your company on the path to real growth. Startup Accelerator℠ is a two to three month workshop that consists of discovery, assessment and recommendations for change.
Product Market Fit - Without product market fit, nothing happens. Spending resources before hitting this critical stage is just spinning your wheels. Figure out what you need in order to achieve product market fit, and only then invest in marketing to scale. It’s cheaper to spend a little now to see if you have product market fit than to waste precious resources trying to get traction if you don’t. With product market fit, you’ll be successful even with poor marketing; without it, nothing matters. Before you staff up your marketing team and ramp your marketing budget, invest instead in a product market fit engagement to make sure you’ll get a return on that investment.
Whole Product - Closely related to product market fit is “whole product”. Can your product or service work on its own, or do your customers need other products or services to deploy it? If so, how difficult is it for your customers to do this? What can you do to overcome these roadblocks? Partnership? Simplification? Explication? We’ll help you figure it out.
Business Model - As a startup, you’ve raised some venture money, and you’ve been spending it, getting some traction here and there, but not yet enough. You’re doing a bit of this and a bit of that, but you’re still trying to figure out a business model that will propel you to the next level of success. Let us put our heads together and help you come up with a winning formula for real success. Mature companies may find that as the market is changing around them, they need to reinvent their core business model. They know that this can be risky, but doing nothing can be riskier still. Polarian Partners helps you chart a course to transition your business model to effectively address the future.
Market Entry Strategy - Once you’ve got product market fit, a little bit of marketing will go a long way. What is the right route to market for your product? What needs to be prioritized in terms of further product development and capabilities? Which technology and channel partners do you need? Which marketing channels will best help you attract customers? Polarian guides you through these and other challenges.
Product Marketing - Is your product complex? Is it hard to explain to your customers? How do you speak in your customer’s language? We’ll help you go beyond the features and functions or your product that you’re so immersed in and instead speak in terms of what motivates your audience to take action: problems solved, benefits delivered and ROI.
Marcomm Strategy - What’s going to work best? PR? Facebook ads? Print and TV? Tradeshows? Analyst coverage? Explainer videos? We’ll help you figure out how to best communicate with your target audience. We’ll make a plan for you, and help you implement it.
Pricing - For some products, comparables are abundant and pricing is a no-brainer. But what if you’re solving a problem that’s never been solved before? How should charge for that? On the surface, the answer is simple: as much as you can! But how do you know what that is? Here’s where we come in. We’ll help you figure out what the market is actually willing to pay for your product or service. Maybe you need to develop a pricing configurator for your complex technology solution? We can help develop tools to make it easy for your sales and operations people to manage.
Business Development - Every company needs the right partnerships in order to accelerate growth. But creating win-win relationships can be a real challenge. With our business development methodology, we help you target the right partners, structure relationships to best leverage the strengths of each partner, and through our network help you find the right people to get these relationship deals done.
Digital Transformation - Digital technologies are changing society, and they have the potential to transform you business as well. But there is so much digital technology and it is all complex and expensive. Choosing which technologies to implement in which parts of your business can mean the difference between success and failure. There is a mind-numbing array of digital technologies that you can implement to drive change both for the customer experience side of your business, and for efficiency of back-end processes. But there are lots of questions before you can do anything. Which technologies should you implement? How should you go about integrating disparate company systems? Does a mobile experience for your customers take precedence over a digital engagement for your employees? Which technologies can you trust to be here 5 years from now? What's the cost-benefit analysis to implement a new technology? What kind of competitive advantage can you achieve through analysis of your data? How long is it going to take, and what's required of your team to make it happen?